The Rise of “Very Demure, Very Mindful”: A Queer, Camp Origin Story
For one glorious stretch of 2024, the entire internet agreed to whisper. “Very demure, very mindful” became the unofficial slogan of the summer, a singsong little incantation people murmured while doing the most ordinary things imaginable: packing a lunch, applying lip balm, walking into a meeting. The phrase came from one person, TikTok creator Jools […]
